KeyMark, Inc., an award-winning enterprise content management provider, has unveiled a new brand identity that builds on the company’s history and creates a new look to position the company for the future.
Key elements of the brand makeover include the introduction of a new logo, updated website and a new descriptive tagline that signify KeyMark’s growth and transformation. “Almost 20 years ago, we had a vision – to quickly and efficiently deliver information to the people who need it,” said Jim Wanner, CEO at KeyMark. “Today, KeyMark’s new identity demonstrates the evolution of KeyMark as a company and better portrays who we are, the innovative results we deliver, and where we are headed.”
“Jim Wanner, CEO “Almost 20 years ago, we had a vision – to quickly and efficiently deliver information to the people who need it. Today, KeyMark’s new identity demonstrates the evolution of KeyMark as a company and better portrays who we are, the innovative results we deliver, and where we are headed.[/blockquote]
The new KeyMark logo incorporates folded and overlapping orange triangles that form an abstract letter “k” to evoke movement and activity. Along with the new logo is an accompanying new tagline. This tagline, “Efficiency. Elevated.” has been incorporated as a key visual in the new brand identity. “We are excited to unveil the new direction for the KeyMark brand,” said Jami Mullkin, vice president of marketing at KeyMark. “We believe that our new look and feel better reflects the knowledge, trust and responsiveness that our partners and customers have come to expect from KeyMark.“
