KeyMark Brand Guidelines

Colors

Primary Color Palette

The Primary Palette should be applied in all of KeyMark’s marketing communications. The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in conception – online and in print. Percentage tints can be used in any of these colors.

Deep Blue

HEX
#0E4C6A
RGB
14,76,106
CMYK
96,67,38,22
PMS

Dark Orange

HEX
#F05624
RGB
240,86,36
CMYK
0,82,98,0
PMS
Orange 021

Light Orange

HEX
#F58220
RGB
245,130,32
CMYK
0,60,100,0
PMS
151

Light Blue

HEX
#59C1E9
RGB
89,193,233
CMYK
58,4,2,0
PMS
2985

Dark Gray

HEX
#56565A
RGB
86,86,90
CMYK
65,57,52,29
PMS
Cool Gray 11

Light Grey

HEX
#AAA9AA
RGB
170,169,170
CMYK
35,29,28,0
PMS
Cool Gray 6
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