Colors

KeyMark Brand Guidelines

Primary Color Palette

The Primary Palette should be applied in all of KeyMark’s marketing communications. The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in conception – online and in print. Percentage tints can be used in any of these colors.

Dark Orange
  • HEX

    #F05624

  • RGB

    240,86,36

  • CMYK

    0,82,98,0

  • PMS

    Orange 021

Dark Blue
  • HEX

    #09ADDF

  • RGB

    9,173,223

  • CMYK

    72,12,2,0

  • PMS

    299

Dark Gray
  • HEX

    #56575B

  • RGB

    86,87,91

  • CMYK

    65,57,52,29

  • PMS

    Cool Gray 11

Light Orange
  • HEX

    #F58220

  • RGB

    245,130,32

  • CMYK

    0,60,100,0

  • PMS

    151

Light Blue
  • HEX

    #59C1E9

  • RGB

    89,193,233

  • CMYK

    58,4,2,0

  • PMS

    2985

Light Gray
  • HEX

    #AAA9AA

  • RGB

    170,169,170

  • CMYK

    35,29,28,0

  • PMS

    Cool Gray 6

Secondary Color Palette

The Secondary Palette should be used as a guide for the tone of a color. We intend for the secondary palette to be ever evolving, offering an endless palette to choose from. The main use of the secondary palette is in the creation of icons and illustrations used across the board to help demonstrate the core benefits of KeyMark products. The secondary palette can also be used to create unique secondary brands for each one of KeyMark’s products. Percentage tints can be set up from any of these colors.

Light Biege
  • HEX

    #F6F6F6

  • RGB

    0,0,0

  • CMYK

    0,0,0,0

  • PMS

    0

Biege
  • HEX

    #EAEAEA

  • RGB

    0,0,0

  • CMYK

    0,0,0,0

  • PMS

    0

Vibrant Blue
  • HEX

    #00C1E9

  • RGB

    0,0,0

  • CMYK

    0,0,0,0

  • PMS

    0