Primary Color Palette
The Primary Palette should be applied in all of KeyMark’s marketing communications. The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in conception – online and in print. Percentage tints can be used in any of these colors.
Dark Orange
HEX
#F05624
RGB
240,86,36
CMYK
0,82,98,0
PMS
Orange 021
Dark Blue
HEX
#09ADDF
RGB
9,173,223
CMYK
72,12,2,0
PMS
299
Dark Gray
HEX
#56565A
RGB
86,86,90
CMYK
65,57,52,29
PMS
Cool Gray 11
Light Orange
HEX
#F58220
RGB
245,130,32
CMYK
0,60,100,0
PMS
151
Light Blue
HEX
#59C1E9
RGB
89,193,233
CMYK
58,4,2,0
PMS
2985
Light Grey
HEX
#AAA9AA
RGB
170,169,170
CMYK
35,29,28,0
PMS
Cool Gray 6
Deep Blue
HEX
#0E4C6A
RGB
14,76,106
CMYK
96,67,38,22
PMS
Secondary Color Palette
The Secondary Palette should be used as a guide for the tone of a color. We intend for the secondary palette to be ever evolving, offering an endless palette to choose from. The main use of the secondary palette is in the creation of icons and illustrations used across the board to help demonstrate the core benefits of KeyMark products. The secondary palette can also be used to create unique secondary brands for each one of KeyMark’s products. Percentage tints can be set up from any of these colors.
