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Have the best practices for data integration changed?

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Data integration for AI agents is fundamentally different from when it was about moving data from an ingestion point to a final resting place. Data integration for AI is a multifaceted discipline that prioritizes keeping data AI-ready as it moves from one place to another – referred to as data in motion.

Takeaways

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AI needs data.
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TL;DR

The best practices for data integration have indeed changed with the immense growth of agentic systems, which is predicted to blossom to 1.8 billion agents operating across enterprises by 20281, and the proliferation of MCP. ELT is now more important than ever. 

From human-readable to agent-readable

Previously, a primary function of data integration was data staging, which involved moving data into a single source of truth, be that a data warehouse, data lake, or a content repository. Before data was staged, it required transformation into a human-readable format, as that was primarily who would review, summarize, and make decisions on data. 

To state the obvious, that task is being rapidly automated by AI systems. While natural language processing allows humans and LLMs to exchange content in natural, human terms – AI retrieval is far faster and far more cost-efficient when data is transformed to AI-optimized formats. AI-optimized data shifts the focus of data from visual presentation, an essential for human understanding, to conversion to machine-readable formats like .md, csv, and JSON with semantic/contextual enrichment and meta-tagging. 

From data at rest to data in motion

Previously, a primary function of data integration was data staging, which involved moving data into a single source of truth, be that a data warehouse, data lake, or a content repository. Before data was staged, it required transformation into a human-readable format, as that was primarily who would review, summarize, and make decisions on data. 

To state the obvious, that task is being rapidly automated by AI systems. While natural language processing allows humans and LLMs to exchange content in natural, human terms – AI retrieval is far faster and far more cost-efficient when data is transformed to AI-optimized formats. AI-optimized data shifts the focus of data from visual presentation, an essential for human understanding, to conversion to machine-readable formats like .md, csv, and JSON with semantic/contextual enrichment and meta-tagging. 

What is the model context protocol?

MCP is a standardized way of connecting AI models to external applications, enabling AI systems to make tool calls to acquire and interact with data in apps – increasing model performance and reducing hallucinations.

MCP connectors have decentralized data access points and disrupted an evolving future where data lakes might have been one of the only ways an agent could access structured and stored data. With MCP connectors enabling agentic tasks to access data across a growing range of enterprise apps, the goal of data integration is shifting away from preparing data once for final-stage source of truth storage, to transforming and maintaining data for agentic usage as it flows from app to app, and agent to agent.

This concept of keeping data AI-ready no matter where it is, and as it flows from one stage of pipeline to the next, or across systems, is what we mean by data in motion.

What does AI-ready look like for data in motion?

Data in motion requires preprocessing to obtain the initial structure that renders the data machine-readable, and improves token efficiency (which manages the costs). We’ve already touched on some of the necessary structures for efficient AI, including .md, .csv, and JSON. Intelligent Document Processing is a powerful tool in the preprocessing stage to capture and extract data from existing documents and ingestion points and provide structure for consumption to unstructured data. 

Following pre-processing, data in motion must maintain essential ingredients for success. 

ELT for Data in Motion

In a past blog, we touched on the differences between ETL (extraction, transformation, loading) and ELT (extraction, loading, transformation). When the goal of integration was data staging, transforming data by applying and enforcing those core ingredients (relevancy, enrichment, governance) happened once as the data moved to its final resting place. 

But AI is not static. Today, modern data integration best practices for the AI era require an ELT framework, meaning that governance rules must follow data as it travels, and that chunking, vectorization, embeddings, and checks for relevancy occur not just once, but every time an LLM queries data, at the moment of querying. Following pre-processing, data in motion must maintain essential ingredients for success. 

Adaptive best practices for prevalent problems

Gartner reports that the most successful AI projects find themselves integrated into the apps and processes that people already use2. Yet, a report published weeks later, remarks that integration remains a top point of contention among surveyed respondents (56%) with over half attributing the difficulty with technical know-how3

The stats induce a familiar feeling felt during the time of The Big Quit or Great Resignation where companies were pressured to evolve alongside changing digital times of cloud enablement and an exiting workforce. With the speed of AI development, where every week introduces a new feature to an already omnipresent software, that pressure to evolve has been supercharged to about 1 million PSI. 

We’re at a critical inflection point where those who can invest in upskilling or hire out/partner up to obtain the technical know-how to manage AI integration for data on the go will be able to scale AI with a significant advantage.

AI models — especially agentic AI — can only reason as well as the data they can access. MCP improves that access, but unprepared data leads to incomplete retrieval, higher token costs, and increased hallucination risk. Data quality must be prioritized for spontaneous querying. 

ETL (Extract, Transform, Load) transforms data before storing it, meaning that formatting and cleaning happen before data reaches its destination. ELT (Extract, Load, Transform) loads raw data first and applies transformation at the point of use. For AI workloads, ELT is generally preferred because AI agents need embeddings, vectorization, and governance rules applied to data at the moment the LLM queries the data, not just once at load time.

 MCP is a standardized method for connecting AI models to external applications, enabling AI agents to make live tool calls to query and interact with data across enterprise systems. MCP has disrupted traditional data integration by decentralizing data access from one lake to wherever data can be accessed through MCP.

MCP reduces the necessity of centralized data in a single source of truth. But data lakes and warehouses remain valuable for historical analysis, compliance, and workloads requiring large-scale aggregation. The key change is that centralizing data is no longer sufficient on its own; the quality, enrichment, and governance of data throughout the pipeline now matters more than where it ultimately resides.

Semantic enrichment is the process of adding contextual metadata to data through vectorization, embeddings, and chunking so AI systems can understand content and relationships over surface level pattern matching. Inspired by enrichment, data experiences faster retrieval, more accurate reasoning, 

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